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YOUR STRATEGY UPGRADED

DoughAdvise gives you executive level marketing and performance strategy —
without the overhead. Get annual plans, channel KPIs, and ongoing
advisory from leaders who’ve scaled brands at every level.

WHAT DO WE DO?

 Strategy that connects the dots between marketing, finance, and growth.

 From refining investor decks to structuring P&Ls, DoughAdvise helps founders and leadership teams see the full picture — and make smarter decisions, faster.

WHO DO WE HELP?

FOR FOUNDERS & TEAMS WHO NEED A STRATEGIC EDGE

 You don’t need a full-time CMO — you need clarity. DoughAdvise offers senior-level perspective to keep your brand focused on what drives ROI.

OUR ADVISORY INCLUDES

✓ Annual growth strategy plan

✓ Channel-by-channel KPI mapping

✓ Ongoing performance reviews

✓ Investor and board communication support

✓ Executive-level counsel on spend and structure

Kayla McKinley

With over 15 years in D2C e-commerce and digital marketing, Kayla is a seasoned expert who understands how to connect with consumers and build brands that resonate. Her career spans industries from consumer goods to digital services, where she’s crafted high-performing strategies that drive real results. Kayla combines deep insights into consumer behavior with a passion for innovation, delivering growth strategies that turn objectives into outcomes.

Shelby Warner

A results-driven marketer with extensive experience across CPG, Entertainment, Wellness, Beauty, Finance, and Auto, Shelby has managed monthly budgets from $5K to $5M+ and delivered impactful performance across all. Whether it’s building a full-funnel acquisition strategy or optimizing ad targeting to reach the perfect customer, Shelby is dedicated to driving growth from every angle. From strategy overhauls to fine-tuning campaigns, Shelby brings a hands-on approach to all things Growth Marketing, no challenge too big or detail too small.

"Dough helped us cut our acquisition cost in half,
while also refining our ad strategy to yield the most effective
BFCM season we've ever had."

- Avaline CMO