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DOUGH ADVISE

DOUGH ADVISE

CMO LEVEL EXPERTISE - WITHOUT THE OVERHEAD

Dough Advise gives you access to executive level marketing and performance
strategy. Get annual plans, channel KPIs, and ongoing advisory
from leaders who’ve scaled brands at every level.

services offered

Annual growth and marketing strategy

A clear, defensible strategy that connects business goals to marketing priorities and spend. Built to guide decisions throughout the year.

KPI and measurement framework

We help define what success actually means for your business and ensure metrics support real time decision-making.

Marketing spend and ROI guidance

Strategic guidance on where to invest and where to pull back, grounded in performance realities and financial context.

Board and investor readiness

Support shaping marketing narratives and materials so they hold up in boardrooms and investor conversations, with clarity around priorities, performance, and tradeoffs.

Channel mix and growth diagnostics

An objective review of your current marketing approach to uncover gaps, inefficiencies, and opportunities before they become costly problems.

Ongoing executive counsel

A trusted second set of eyes as plans evolve. Available for working sessions, checkpoints, and pressure-testing decisions as the business changes.

Built for decisions that matter.

Dough Advise works with leaders facing consequential growth choices,
providing senior-level perspective shaped by real operating experience.
The result is strategy that’s defensible and usable.

Meet The Founders

Kayla McKinley

Kayla is a C-suite marketing executive with more than 15 years of experience building consumer brands from launch to multi-million-dollar businesses. Having led marketing for some of the fastest growing CPG companies, she has helped brands navigate every stage of growth—from finding product market fit and scaling customer acquisition to building high performing teams and creating sustainable, profitable growth. Her expertise spans omni-channel marketing, brand positioning, customer acquisition, retention, and executive strategy, making her a trusted advisor to founders, leadership teams, and investors alike. Kayla combines big picture strategic thinking with hands on execution, identifying the highest leverage opportunities that accelerate revenue while avoiding costly distractions. Known for cutting through complexity, Kayla helps brands uncover what truly drives growth, align teams around a clear roadmap, and build marketing engines that scale. Whether launching a new brand, preparing for aggressive expansion, or optimizing an established business, she brings the experience, clarity, and proven playbook needed to turn ambitious goals into measurable results.

Shelby Warner

Shelby is a marketing executive and founder with a proven track record of scaling consumer brands from early stage startups to high growth, investment-backed businesses. Over the past decade, she has helped founders turn ideas into thriving brands by building marketing strategies that drive customer acquisition, increase profitability, and create long term enterprise value. Shelby has led growth for some of the fastest growing consumer brands, overseeing multi million dollar marketing investments across paid media, ecommerce, retention, and lifecycle marketing. She has partnered closely with founders, executive teams, and investors to navigate pivotal growth moments—from product launches and fundraising to rapid scale and market expansion. What sets Shelby apart is her ability to bridge strategy and execution. As both an operator and entrepreneur, she understands what it takes to build a business from the inside and focuses relentlessly on the initiatives that generate measurable business outcomes. Whether optimizing an existing growth engine or building one from scratch, Shelby helps brands unlock sustainable, profitable growth with clarity and confidence.

Ready to get started?

Let’s connect to understand your goals and explore how Dough Advise can support your growth

START THE CONVERSATION

Frequently Asked Questions

How long does a typical engagement last?

Engagements are flexible—ranging from short-term advisory sessions to ongoing partnerships—depending on your needs.

Can advisors help with day-to-day execution?

Our advisors focus on strategy, guidance, and leadership. We can also support hands-on execution through Dough Scale, implementing campaigns, managing channels, and bringing strategies to life.

What kind of support can I expect?

We provide guidance on business strategy, marketing direction, team structure, execution prioritization, and performance evaluation—customized to your goals.