Advise

DOUGH ADVISE

CMO LEVEL EXPERTISE - WITHOUT THE OVERHEAD

DoughAdvise gives you access to executive level marketing and performance
strategy. Get annual plans, channel KPIs, and ongoing advisory
from leaders who’ve scaled brands at every level.

services offered

Annual growth and marketing strategy

A clear, defensible strategy that connects business goals to marketing priorities and spend. Built to guide decisions throughout the year.

KPI and measurement framework

We help define what success actually means for your business and ensure metrics support real time decision-making.

Marketing spend and ROI guidance

Strategic guidance on where to invest and where to pull back, grounded in performance realities and financial context.

Board and investor readiness

Support shaping marketing narratives and materials so they hold up in boardrooms and investor conversations, with clarity around priorities, performance, and tradeoffs.

Channel mix and growth diagnostics

An objective review of your current marketing approach to uncover gaps, inefficiencies, and opportunities before they become costly problems.

Ongoing executive counsel

A trusted second set of eyes as plans evolve. Available for working sessions, checkpoints, and pressure-testing decisions as the business changes.

Built for decisions that matter.

Dough Advise works with leaders facing consequential growth choices,
providing senior-level perspective shaped by real operating experience.
The result is strategy that’s defensible and usable.

Meet The Founders

Kayla McKinley

Kayla is a senior marketing advisor with over 15 years of experience helping consumer brands and investment-backed companies make clearer, more effective growth decisions. Her background spans leading marketing strategy inside scaled CPG businesses and partnering closely with investors and executive teams to define digital priorities and drive measurable outcomes. She brings a practical, disciplined approach to marketing strategy—focused on what actually moves the business forward. Kayla is known for helping teams pressure-test assumptions and align around strategies that are both defensible and executable. Today, she works alongside leadership teams as a strategic partner, bringing clarity and focus to digital marketing decisions at critical moments of growth.

Shelby Warner

Shelby is a senior marketing leader and founder with deep experience advising brands through every stage of growth: from early traction to scaled, capital-backed expansion. She has spent her career helping brands make clearer decisions around growth strategy, channel mix, and investment priorities. Previously serving in executive digital roles within high-growth consumer brands, Shelby has overseen meaningful marketing budgets and partnered closely with founders, executives, and investors to translate strategy into sustainable performance. Her work spans several industries, giving her a clear lens on what works—and what doesn’t across categories. As both an operator and a founder, Shelby brings a practical, grounded perspective, helping teams refine direction and move forward with confidence.

Ready to get started?

Let’s connect to understand your goals and explore how Dough Advise can support your growth

START THE CONVERSATION

Frequently Asked Questions

How long does a typical engagement last?

Engagements are flexible—ranging from short-term advisory sessions to ongoing partnerships—depending on your needs.

Can advisors help with day-to-day execution?

Our advisors focus on strategy, guidance, and leadership. We can also support hands-on execution through Dough Scale, implementing campaigns, managing channels, and bringing strategies to life.

What kind of support can I expect?

We provide guidance on business strategy, marketing direction, team structure, execution prioritization, and performance evaluation—customized to your goals.

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